Rebranding Excercise

Rebranding Excercise SBU: G&L undertook a rebranding exercise last year and the Balmerol logo was given a new and modern look. Subsequently an intensive Brand Campaign for Balmerol was launched in January 2013 and continued till March 2013 in select territories in all the four regions of the country: East: Kolkata, Hooghly, Burdwan, Durgapur, Asansol, Bhillai, Durg, Raipur, Bilaspur North: Kanpur, Lucknow, Varanasi South: Chennai, Salem, Erode, Coimbatore, Namakkal West: Nagpur, Bhandara, Gondia, Wardha, Yavatmal, Chandrapur. The campaign included Mechanic Meets, Van campaigning, In-shop Branding, Wall Painting, Hoardings and Radio jingle on FM channels. Besides, Distributor, Dealer and Stock point Boards were put up. The radio jingle in Hindi and Tamil, which played for six weeks in popular FM channels, received good response due to the catchy tune. The growing brand awareness reflected in a significant growth in retail sales and numerous requests from other Distributors to replicate the campaign in their territories bear testimony to the success of the campaign.

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